Behind the scene pics are always nice to see.
Here are some from a recent shoot for Yael Orgad with a link to her site in which you can see previous catalogs I've shot for her.

The location is a beautiful agricultural farm - Meshek Barzilay . It is organic and children friendly

You can see more campaigns I shot at Meshek Barzilay on my site - www.miridavidovitz.com on the 1st and second pages. And more information about my work for Yael Orgad in my blog in Hebrew . You are most welcome.

I shot these portraits for Psychotatoo http://www.psychotattoo.com/index.html - a leading tatoo studio in Tel-Aviv.

This time the look and feel is global , not local.

The designer of the Psycho tatoo site is Tomer Fierstien Of Dezion- A very telanted young Israeli designer.

He also designed the invitation to my latest show

The Beuty and the beast.

I took these 2 frames yesterday evening , sitting in a cafe on Alenbi St.
Alenbi is one of the main streets of Tel -Aviv but it has been neglected and run down for many years.
It is coming back to life now and is a great location for urban photography
I love it..

Rachel the poetess - Israeli icon

 

Being a fashion photographer here in Israel, has

led me to look for the special characteristics of the country

My latest fashion shoot was inspired by an Israeli icon

Rachel the poetess - Rachel Bluwstein, 1890-1931.

Rachel came from Russia at the beginning of the 20th century and lived a tragic life, near the sea of Galilee and in Tel -Aviv.

Her idealistic and sometimes bohemian lifestyle as a Zionist was ended at an early age, by a dramatic disease - Tuberculosis.
   

Ideal material for an Israeli fashion photographer .

The image of Rachel has fascinated me for a long time, and since one of my aims is to promote Israeli style I decided to do a fashion story around her .

First I had to choose between Tel -Aviv and the Sea of Galilee/Kineret

Both are beautiful and interesting visually.

Tel Aviv with it's white Bauhaus buildings on the Mediterranean and the blue Sea of Galilee with it's black basalt rock houses .

As a photographer I thought that taking the pictures on a roof in T-A would be more surprising and dramatic visually, less of a story telling this time and more of a dramatic visual statement. So I went to look for a roof.

I had actually found the room on the roof at 5 Bugrashov Street, where Rachel has spent her last days, but since it had been renovated poorly, I couldn't use it.

I took from there an old chair though, imagining that perhaps it was hers.

Since the roofs of Tel Aviv are tarred and then whitewashed which imprints wonderful abstract designs, I looked all over Tel Aviv for a suitable roof setting. I even contacted the tarring companies in order to get addresses from them.

Many of the old buildings of Tel Aviv are four storied without lifts, so I ended up walking up and then down many flights of stairs until I found the one most suitable.

Of course this happened to be one just around the corner from my studio in Jaffa. I chose it because it was spacious enough, without satellite dishes or hot water boilers, and was impressive in its sandstone bricks and its patches of years of adding tar.

Fashion here in Israel in that period was mainly influenced by the work uniforms of the mostly Russian pioneers, but since I didn’t want to simply reconstruct the period, I decided with Oren Dar the stylist just to let the feeling of the dress code shine through.

That is to let the modesty, severity and sadness show.