Digital Opportunities - Fresh new Look

The use of the digital camera allows working conditions that were not possible before.
For this advertorial I recently did for Mey Eden ( Israeli mineral water marketing company) , I chose to work with available light ,setting the camera to 800 Asa .

 This would have been completely out of the question with film .

And as you can see there is no digital noise .
I chose to work with available light as it gives the ad a fresh and lively look . More of a personal blog look and less of a traditional advertising look .

This fresh and trendy look  would have been very hard to achieve with flash lights .

Of course I still had to be very punctual and position the people in the exact spots where the light falls on them perfectly. 
Plus  work with a tripod and relatively high speed to avoid blurring  .  

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