The use of the digital camera allows working conditions that were not possible before.
For this advertorial I recently did for Mey Eden ( Israeli mineral water marketing company) , I chose to work with available light ,setting the camera to 800 Asa .
For this advertorial I recently did for Mey Eden ( Israeli mineral water marketing company) , I chose to work with available light ,setting the camera to 800 Asa .
This would have been completely out of the question with film .
And as you can see there is no digital noise .
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I chose to work with available light as it gives the ad a fresh and lively look . More of a personal blog look and less of a traditional advertising look .
This fresh and trendy look would have been very hard to achieve with flash lights .
Of course I still had to be very punctual and position the people in the exact spots where the light falls on them perfectly.
Plus work with a tripod and relatively high speed to avoid blurring .
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