Dog walkers

This is such a typical Tel -Aviv scene.
I've shot it for a building company in order to illustrate the lively Rothschild Boulevard scene.
You can spot relationships beeing made via walking the dog all along the boulevard.
What a nice excuse to start a conversation:)

location scouting

I am preparing for a new fashion shoot so I went on a location tour around the south of Tel - Aviv ,and this is some of my findings.

The new Yael Orgad catalog I have shot is in the shops

I hope we succeeded in creating a wintry atmosphere in this hot August

Green Tel-Aviv

Tel-Aviv is so green!
I took this picture in Gordon st., not far from where I live.
It is such a relief to have all this green around in the very hot weather of Tel -Aviv.

AHAVA is on a billboard

The poster I have shot for Ahava is on a billboard on the Ayalon highway.
The best location for a billboard in Israel.
It's exciting.
I love seeing my pictures on billboards .

cafe tabac - beta & grega

Ever since I saw this place I had it in mind as a potential location.
As a non smoker I was ironically impressed by it's pro smoking attitude.
It just seems like the coolest , most bohemian spot in Tel -Aviv at the moment.
So when i did a fashion story about a gallery owner ,this Thursday ,I've naturally used it.
The frame I'm uploading is from the making of.
I'll show the whole story once it had been published