working on a set

Usually I am not all that excited to work on a set of a commercial ,since I dont consider it to be very creative photography work.

But yesterday I did it and I had lots of fun.

First of all it was the commercial for a campaign I have shot in my studio 2 weeks ago for Colon. I worked with the talented creative director Ofir Merav on both. So it was great to unite forces again.

And then ,the creators of the commercial were Oded Davidof ,one of the most talented movie directors of Israel and the cinematographer Yaron Sharf who´s work I love.

So It was really interesting to watch them work .

I have uploaded a picture in which you can see Oded on the left ,me in the center and a glimpse of Yaron´s camera on the right.