The Jaffa Flee Market

The Jaffa Flee Market is magical.

Authentic and cool .

These photographs are from a catalog I have shot at the flee market a few years back.
I promise to photograph there again now.
There are so many new places and things happening at the Market.

The first glimpse of the Vitalgo catalog

I have just received the invitation to the Vitalgo fashion show :

 

So I am happy to expose the first frame from the catalog I have shot.
I hope you enjoy it.

Shooting for Wizo design Academy

I love working with dancers

I  love working with dancers ,so when PM Designers approached me for the project of  Press Sense print flow I was really excited.

The big challenge was finding the dancers.

We have done a few auditions until we established the fact that we need a group of dancers that know each other and have danced together before.

When we saw Naim ensemble dancers we knew right away that this is it!
It was such an elevation ,seeing them dance in my studio. Endless energy and grace.

I hope these feeling are captured .

The leading frame

This is the first ad for Antithesis.
We had such a big dilema - which frame will lead.
Is this too wintery for sunny Israel ,alought we liked it the most.
Finally it was chosen.