Sign of the times

Eyal, Sandrina and Sahar, being cool at Beta Ve Grega

There are some photographs that I try to stamp with "the sign of the times".

I met Sahar Shalev and Eyal De Leeuw on the internet.

I stumbled upon their beautiful and interesting blog "Hagarconniere" and started to respond.

They in turn began to comment on my photos.
I first met Eyal at the entrance to a restaurant and we both recognized each other from our respective profile photos.
Then I met Sahar in much the same manner.

When I planned the next fashion spread for Haaretz's magazine -Shament, with a posh and elegant gallery owner in mind,

I imagined one photograph would be of her and local artists in a trendy location.
Eyal and Sahar, immediately came to mind, and so did Beta Ve Grega.

The photo shoot was our first real meeting.

I believe there will be many more.

Landscape on Canvas

Today we hung my first work of a series of ten in the furniture design shop "Elemento" in Tel-Aviv.

The series grew out of a meeting I had with the owner of Elemento,Yossi Goldberg.
Yossi was once an art director and we worked on many projects with different advertising agencies. A few years ago he opened Elemento, a design shop of world class standard.

Together we decided on the correct format for his clients and the correct image/images and size to best show off my work.

We poured over my substantial archives of images taken over the last few years in many places around the world where nature is the subject and light fills up the space between.

He was enthralled by the options and we decided on combining in this first set conflicting images of nature and city life.

I started to work on collages of work I have from my last trip to New Zealand and Hong kong interspersed with images of Tel Aviv at night.

All the images were photographed in slide format,developed as negative and then scanned to a digital format .This treatment imparts to the images grain,high contrast and adds a monochromatic texture as of a painting..

Then many hours of aligning one image beside or under another ,playing with the size of each image relative to its neighbor until I got to the final results which can be seen in a catalog at Elemento.

These prints are on canvas and I used the professional services of two printers in order to decide on the final print.

The actual size of these first prints are 230cms on 85cms,and can be seen at Elemento , Rothschild Blvd 119,Tel Aviv.

All the prints are of a limited edition of 20 prints per scene.

working on a set

Usually I am not all that excited to work on a set of a commercial ,since I dont consider it to be very creative photography work.

But yesterday I did it and I had lots of fun.

First of all it was the commercial for a campaign I have shot in my studio 2 weeks ago for Colon. I worked with the talented creative director Ofir Merav on both. So it was great to unite forces again.

And then ,the creators of the commercial were Oded Davidof ,one of the most talented movie directors of Israel and the cinematographer Yaron Sharf who´s work I love.

So It was really interesting to watch them work .

I have uploaded a picture in which you can see Oded on the left ,me in the center and a glimpse of Yaron´s camera on the right.